It’s Wednesday, which means it is time for a commercial making dynasty!
Thanks to a comment from AJ Passman (who has a stellar blog himself) I decided to go with Geico today.
Geico has certainly had some hilarious ad campaigns over the last few years. They have also had some annoying ones that were kind of weird and a little too drawn out. I think that makes them like the funny kid who tells every joke that comes into his mind, even though only 70% of them are funny. Everyone still likes the kid, but we just raise our eyebrow at him/her every once and a while.
If there is one thing Geico has taught us, it is that simplicity wins! There is one basic joke that they use over and over again, but they are funny because they change a little bit. As you make your own videos, think about how you can simplify them.
There most recent group of ads is very simple, but pretty funny. Here are 2 examples:
This weird money eye ball thing always threw me off a little bit. The song was cool, but they went a little overboard. It’s still better than that obnoxious talking pothole commercial.
The Caveman series is, of course, brilliant:
And of course, there is the Geico Gecko. The concept was kind of lame back in the day, “Everyone keeps calling me to ask about Geico, but I am a Gecko! But the idea has stuck. Mostly because of the accent I think. So, if you ever want to make a video better, just throw in some kind of accent and you are destined for success.
So, do you love Geico’s ads? Or hate them? And, do you feel offended at their treatment of Cavemen? What other commercial dynasties do you enjoy?
